The Vacuum Cleaner

Emer Vacuum Cleaners are manufactured by Italian company, Emer, Inc. which was founded in 1955. Though it began with a focus on manufacturing floor polish, Emer expanded its offerings in the 1970s to encompass a host of other products for floor care. Among these new products were canister vacuums, various cleaners, upright vacuum cleaners, and power nozzles. At every step along the way, the company’s focus has been on providing the highest quality floor care to make its customers’ lives easier. In fact, their attention to the end-user customer has helped Emer Vacuum Cleaners to sell more than seven million units in Europe alone. With the launch of Emer USA, the company is hopeful that its no-nonsense approach to customer satisfaction will reap huge dividends in the lucrative American market as well.

Emer Vacuum Cleaners have a solid reputation as being both durable and ergonomical. They are one of those rare breeds of vacuum cleaners that are intentionally designed with a long life in mind, as opposed to many of the current brands that often seem to come with an unstated expiration date - usually at about the time the warranty expires. Their newest line of products, the Disegno Italiano, is a series of floor care tools and cleaners that are patterned after the old Italian concepts of quality and style. Each model name within the Disegno Italiano line of products is a tribute to a great Italian of the past, with names like Michelangelo, Donatello, and Leonardo. The message is simple: these were the men who brought Italian innovation and craftsmanship to the world in times past, and Emer is the company that will follow that same example today.

Consumers who have used the Emer Vacuum Cleaners line have appreciated their basic design, as well as their lightweight maneuverability. In addition, it has a motor that revs up over time, and that permits the regulation of suction power by means of a dial on the body of the cleaners. Most users report that the suction power is more than adequate for most cleaning jobs. In fact, many Emer Vacuum Cleaner users say that it compares in almost every way to the Miele, which is nearly twice the price of an Emer model. In fact, consumers have reported that it is in almost all respects the equal of the Miele, with the exception of its onboard attachments, which are generally believed to be too small to be of much use for serious cleaning.

The Emer Vacuum Cleaner models also share some of the disadvantages of the Miele, in that the vacuum cleaner bags are considered by many to be much too small, and that it has an abysmally short power cord. In addition, some users have complained that the vacuum head does not always sit flat on the carpet or floor, and must sometimes be tapped with a foot to straighten it out. Nevertheless, at a price slightly more than half that of the popular Miele brand, Emer Vacuum Cleaners compare favorably to their more well know rival.

• Their Website: http://www.emer.com/